Encore Enterprises Rebrand

Enhanced the Encore Enterprises brand and website to better align with the company’s identity, elevate user experience, and establish a modern digital presence that communicates professionalism and credibility to clients, investors, and partners.

Collaborators

VP Marketing Coordinator: Amy Dunaway
Art Director: Amanda Bello
Copywriter: Jimia Allen

Challenge

Encore Enterprises’ brand was outdated, and the website was difficult to navigate with inconsistent branding. Information lacked a clear hierarchy, making it challenging for users to quickly find details about projects, services, and company initiatives. The overall design also lacked visual engagement, failing to reflect Encore’s strong reputation in real estate and investment.

Approach

As part of a rebrand initiative, I redesigned the site to deliver a more intuitive, brand-aligned experience. Through a content audit, I restructured navigation, created wireframes in Figma, and applied consistent layouts, typography, and visuals. Responsive templates and dynamic imagery were added to showcase Encore’s portfolio in a professional and engaging way.